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Who Are We?

Margaret H. Greenberg

PFTP Links:

Margaret is the coauthor of the business book Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business (McGraw-Hill, 2013), and a sought after executive coach by Fortune 500 companies.

In 1997, after a fifteen year career in corporate Human Resources, she founded The Greenberg Group, a consulting firm dedicated to coaching business leaders and their teams to achieve more than they ever thought possible.  She holds a BA in Sociology from the University of Hartford, a Master of Applied Positive Psychology (MAPP) from the University of Pennsylvania, and is recognized by the International Coach Federation as a professional certified coach. Greenberg lives in Connecticut with her husband and two dogs. They have two grown daughters. For more information, visit Greenberg’s website at and her book website at

Senia Maymin, Ph.D.

PFTP Links:

Senia Ph.D. in Organizational Behavior from Stanford, is a consultant and executive coach whose clients include Google, Intel, and VMware. Maymin runs a coaching network that provides coaching to large technology companies in the Bay area.

Maymin is the coauthor of the business book Profit from the Positive: Proven Leadership Strategies to Boost Productivity and Transform Your Business (McGraw-Hill, 2013). Maymin holds a BA in Math and Economics from Harvard, a Master of Applied Positive Psychology from the University of Pennsylvania, and an MBA and PhD in Organizational Behavior from the Stanford Graduate School of Business. She lives with her family in California. You can visit the Silicon Valley Change coaches network at, the book website for Profit from the Positive at, the research news website at, and Maymin’s website at

Our Story

We work with wonderful
We met in the inaugural Master of
Positive Psychology program at the
University of Pennsylvania
We use positive-psychology-based
frameworks & tools with executive
coaching clients
While baking blueberry pie, we
started plans to write a business
book together
Amazon #1 best-seller and
thousands of accolades later,
here we are.

Work with Us

We Do Three Things:

Keynotes and Workshops 27k attendees
at Margaret’s keynote, workshops
for the World Bank, Aetna, VMware,
and others
Coaching Each of us runs a coaching network: Senia with Silicon Valley Change Executive Coaching and Margaret with The Greenberg Group
Certificate Program We train coaches, managers, and HR professionals to deliver the 31 tools in PFTP

What Companies Say


…well-received by audiences across Google. …engaging, inspiring, and made it all seem so simple to try and succeed with her approaches.


You hit a home run with your energy and content.81% said they would use all 31 tools, while 17% said they would use at least one or two tools.High class, high caliber presentation.


Senia was the guest speaker at Intel’s “Beyond the Cube” speaker series. Not only did she deliver a fun, interactive, and relevant talk, we also had one of the record attendance and book giveaway!

Certificate Program


Registration is now open for the sixth cohort of our Profit From The Positive Certificate Program April 17 – June 19, 2018 
Rated among the Top 12 Positive Psychology Courses You Can Take Online and accredited and approved by the International Coach Federation* (ICF) for 10+ continuing education hours.


Build your professional toolkit and company offerings by joining the spring OR fall cohort of our Profit from the Positive Certificate Program which will be delivered live, over the web in ten, 90-minute sessions!  

Spring 2018 cohort: offered at 11:30am-1:00pmET on Tuesdays (April 17 – June 19, 2018)

Since publishing our book, Profit from the Positive, three years ago, we have been introducing leaders, managers, and employees to how they can apply the science of positive psychology to themselves, their teams, and their organizations both in the U.S. and abroad. Since there are only two of us and we haven’t figured out how to be in two places at once, we decided to build a cadre of talented professionals who are well-equipped to train others.  Come join our growing network of certified practitioners from around the world.

Program Benefits

  • Be on a pioneer in bringing positive psychology to the workplace
  • Reduce workshop design time and expand your offerings
  • Be coached directly by the author(s)
  • Earn continuing education credits
  • Be a member of an international learning community of certified practitioners
  • Gain access to business and marketing resources to grow your business
  • Learn from anywhere in the world

Register by December 31, 2017 and save $600.

ICF members are offered a discount on registration. Please email us for details.


Tom Rath

New York Times bestselling author of StrengthsFinder 2.0 and Strengths-Based Leadership

“Profit from the Positive is one of the most practical and accessible business books I have read in years.... It is rare that a business book compels you to action right away. When you finish reading Profit from the Positive, it will influence your behaviors the next day.”

Gretchen Rubin

New York Times bestselling author of The Happiness Project

“Profit from the Positive is a thought-provoking and practical guide … for anyone seeking to be an exceptional manager and contributor at work.”

Marshall Goldsmith

New York Times bestselling author of MOJO and What Got You Here Won’t Get You There

“Put it on your nightstand, bring it on the plane with you—however you do it—read this book. Profit from the Positive gives actionable steps for managers’ biggest burning questions. As a 21st-century leader, you cannot do without it.”

Adam Grant

Professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of Give and Take

“Greenberg and Maymin—pioneers in the application of positive psychology to organizations—have built an exciting and important bridge between compelling evidence and actionable practice.…”

Jessica Amortegui

Sr. Director Learning & Development at Logitech

“Rarely do you find a book that tackles today’s most pressing business challenges with such sound research and practical advice. Maymin and Greenberg have done it. They present more than thirty deceptively simple strategies that should be required reading for every leader, manager, and HR professional. Profit from the Positive delivers an amazing gift—a mindset and toolkit that will revolutionize the way you work and lead.”

Chip Conley

Founder of Joie de Vivre Hotels and New York Times bestselling author of PEAK and Emotional Equations

“Profit from the Positive gives the busy executive ways to improve performance immediately—in some cases by up to 50 percent—without restructuring the organization or bringing in any consultants. Finally, a leadership book that bridges the chasm between what science knows and what business needs!”

Tony Hsieh

CEO of, Inc., and New York Times bestselling author of Delivering Happiness

“Profit from the Positive is straight-forward business book that offers tools, backed by solid research, which can help any manager and their team.”

Tal Ben-Shahar

New York Times bestselling author of Happier and Choose the Life You Want

“An excellent resource for leaders who want to fulfill more of their own and others’ potential, Profit from the Positive is accessible, riveting, and based on solid research that can, and will, make a difference in you and your environment.… If you are a leader, or would like to become one, the best advice that I can give you is to follow the advice in this book.”

Shawn Achor

New York Times bestselling author of The Happiness Advantage

“Executive coaches Greenberg and Maymin offer over two dozen practical tools for running a more profitable business. All of their advice is backed up by science, tested in businesses large and small, and doesn’t cost a dime to implement. The suggestions in Profit from the Positive are what business schools will be teaching in ten years.”

Chris Brogan

CEO of Human Business Works and New York Times bestselling author of Trust Agents

“So many people are working from the negative side of the coin these days. Greenberg and Maymin have given you lots to implement here. Don’t simply read this book. Absorb it.”

Thomas M. Davidson

Cofounder and CEO of EverFi, Inc.

“I have two pieces of advice for any startup founder—be prepared for very little sleep and read Profit from the Positive from cover to cover.”

Debbie Newhouse

Learning and Development Manager at Google and author of The Magic Seed

“Profit from the Positive is a phenomenal book because it suggests small changes that make a huge difference. You’ll learn to ask yourself—What is the smallest action you could take? What if you preview performance? What could you do in 5 minutes?—and the results are extraordinary.… It makes the difference between you at work and the best version of you at work. And it’s contagious—as my colleagues see me implement what I’ve learned from the book, they are putting the ideas to work for themselves.”

Greg Tranter

EVP, CIO, and COO of the Hanover Insurance Group

“In their book, Profit from the Positive, Greenberg and Maymin offer innovative ways for transforming a team, a department, even a company, to be more productive and profitable. They… have turned some traditionally held notions on their heads … [A]s a business leader, you won’t need any capital outlay or long-range planning to implement these tools—today.”

David J. Pollay

Author of the bestseller The Law of the Garbage Truck

“Don’t go to work without this book! Profit from the Positive is a revolutionary, science-based road map to business success. … Get this book for yourself and every member of your team!”

Cindi Bigelow

President and CEO of Bigelow Tea

“As the third-generation president and CEO of our family company, I am a true believer in using positive leadership to help drive our company forward. This book provides some wonderful reinforcement for leaders to read as a reminder of how we should work with our teams.”

Laurie Brubaker

Chief Culture Officer at Aetna Inc.

“Greenberg and Maymin have written a must-read on how to power yourself, your team, and your organization with easy to read and easy to implement strategies. As Aetna’s chief culture officer, I am applying many of the concepts, best practices, and action steps within our culture transformation efforts.”

John P. Tarpey

COO of Balfour Beatty Construction, US

“Profit from the Positive is full of realistic, creative, practical, and effective strategies for leadership in the post command-and-control business world. It is a transformational handbook for leaders, teams, and organizations.”

Kevin McCarthy

President and CEO of Unum US and EVP and COO of Unum Group

“There are so many good and useful business and leadership books available. But this book is different! The authors cut to the heart of leadership mindsets that can drive results and create a positive and energized workplace. If you are a leader or aspire to be one, Profit from the Positive is indispensable reading.”

Leslie Ashford

AVP of executive development at MassMutual Financial Group

“A great read! The research on how our moods and emotions as leaders influence our team’s productivity struck home for me. Being aware of this is more important than most of us realize. I found the techniques to neutralize a negative mood enormously helpful.”

Debra Palmerino

EVP of human resources at MassMutual Financial Group

“This book is engaging, enjoyable, and practical. Especially intriguing is the notion of turning performance reviews into positive events, borrowing from sports psychology by positively visualizing the year ahead and setting up the conditions for success!”

Laura A. Belsten

President and CEO of the Institute for Social + Emotional Intelligence

“Profit from the Positive is a must-read for managers at all levels. Using case studies from their coaching experience, Greenberg and Maymin demonstrate how to avoid costly hiring mistakes and create an engaged workforce—and they have the data to prove it. Profit from the Positive is written with the needs of today’s world in mind. The practical and proven tools contained in this book, combined with its timeless wisdom, will inspire you for years to come.”


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